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What is your name (not to be used for identification, just sorting purposes)?
where/what institution are you associated with?
Social Escapism
Social Escapism
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web so i can escape from reality
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web because it arouses my emotions and feelings
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web because it makes me feel less lonely
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web so i can get away from what i am doing
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web so i can forget about work (schoolwork)
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web because it shows me how to get along with others
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web so i won;t be alone
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I don't like to use the web alone
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
I use the web because it takes me to another world
Strongly Agree
Somewhat Agree
Neither Agree or Disagree
Somewhat Disagree
Transaction based security and privacy concern
Transaction based security and privacy concern
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I am worried about the security of financial transactions on the web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I am concerned that my personal information may be shared with businesses without my consent
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I am uncomfortable giving my credit card number on the web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
When i send a message over the web i feel concerned that it may be read by some other person or company without my knowledge
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I am uncomfortable conducting personal banking transactions over teh web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
To me , the use of web will be more appealing if proper safeguards were in place
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Information Motivation
Information Motivation
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I use the web because it gives me quick and easy access to large volumes of information
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Overall, information from the web is useful
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I use the web because it makes acquiring information inexpensive
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Interactive Motivation
Interactive Motivation
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web allows me to decide if i want to continue scrolling through sites or not
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web allows me to control what and when i want to see it
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web is interactive
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web is enjoyable
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web is thrilling
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web is exciting
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Socialization Motivation
Socialization Motivation
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
When i visit my friends we often use the web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Often, i talk to my friends about sites on the web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I enjoy telling people about the web sites i like
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
The web is part of my usual routine
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Non-transactional privacy concerns
Non-transactional privacy concerns
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I detest the fact that the web is becoming a haven for electronic junk mail
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I wish i had more control over unwanted messages sent by businesses over the web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I dislike the fact that marketers are able to find out personla information of online shoppers
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Economic Motivation
Economic Motivation
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I enjoy the convenience of shopping on the web
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
When i want to buy a big-ticket item, i use the web to search for bargain price
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
I use the web to research a company, industry or stock
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Type in Answer
Type in Answer
Yes/No
Have you ever purchased merchandise or service from the web
Have you ever purchased merchandise or service from the web
If previous answer is yes, how frequent do you make online purchases?
1 -2 times/year
3-4 times/year
5-6 times/year
7-8 times/year
9-10 times/year
11+ times/year
Level Of Internet Access
Home
Work
School
Friends House
Amount of internet usage
0
1-3 hours/week
4-8 hours/week
8-10 hours/week
More than 10 hours/week
Time spent per day on web (in hours)
0
1
2
3
4
5
Enter Percentage
Enter Percentage
Enter Percentage
Estimated percentage spent on the web for school/work
Which of the following traits most describe you
Which of the following traits most describe you
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Acts as a leader
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Assertive
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Ambitious
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Analytical
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Assertive
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Independent
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Affectionate
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Childlike
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Compassionate
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Gentle
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Shy
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Sensitive
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Soft spoken
Strongly agree
Agree
Somewhat agree
Neither agree nor disagree
Somewhat disagree
Disagree
Strongly disagree
Enter Percentage
Enter Percentage
Enter Percentage
Estimated percentage on the web for fun/personal
Estimated percentage on the web for fun/personal
What is your level of education?
Less than high school
High school graduate
Some college
2 year degree
4 year degree
Professional degree
Doctorate
Click Appropriate answer
Click Appropriate answer
Freshman
Sophomore
Junior
Senior
Grad
Year in school
Freshman
Sophomore
Junior
Senior
Grad
What is your gender?
Male
Female
AGE
19
20
21
22
23
24
25 26+
What is your race?
White
Black or African American
Latino/ Hispanic
Asian
Native Hawaiian or Pacific Islander
American Indian or Alaska Native
Other
What is your income bracket
1 - 20,000
21 - 30,000
31-40, 000
41 - 50,000
51,000 +
0%
Current Progress 0%
100%
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